Persuasive Writing Credential

Answering the Three Types of Policy Research Questions

• Before we begin to write, we must first understand how to formulate and address the three types of policy research questions: (1) descriptive, (2) evaluative, and (3) prescriptive. From there, we’ll explore how to use several human-centered design exercises to craft a compelling research statement with key questions you’ll answer with a variety of public policy documents during the program.

Meeting the Unique Needs of Your Reader

• Once we know what kind of research needs to be conducted, we’ll delve into the intricacies of understanding the psychological diversity of your readers, which will allow participants to tailor your policy documents as effectively as possible. By the end of this program, participants will be adept at crafting persuasive and engaging policy documents that cater to the specific preferences and needs of their intended audience.

Leveraging the Four Elements of a Persuasive Policy Recommendation

• During this module, participants will learn to organize their evidence into a comprehensive framework that effectively conveys the current state of affairs regarding their policy topic, desired outcomes, the obstacles hindering progress, and potential future developments. By mastering this framework, participants will enhance their ability to construct compelling and persuasive policy recommendations that can drive informed decision-making.

Mastering the Five Essentials of Policy Narratives

• In this module, participants will explore the art of persuasive storytelling, drawing inspiration from Aristotle's Dramatic Arc and the five essential elements of a compelling narrative: (1) the inciting event, (2) progressive complications, (3) crisis, (4) climax, and (5) resolution. Through this exploration, participants will learn to craft policy narratives that captivate and engage their audience while effectively conveying complex policy issues and potential solutions, adding a powerful dimension to their advocacy and communication skillset.

Crafting Coherent Paragraphs & Clear and Concise Sentences

• Persuasive writing is clear, concise, and compelling. In this module, participants will acquire the essential skills for constructing deductive, unified, and coherent paragraphs that seamlessly flow and communicate ideas effectively. Participants will also be empowered to master the art of writing concise and compelling sentences, enabling them to convey their thoughts and arguments with precision and clarity.

Telling a Personal Story to Build Solidarity & Advocate for Change

• During the final module, participants will explore the art of personal storytelling as a powerful tool for creating empathy, fostering connections with their readers, and advocating for meaningful change in the realm of public policy.

Build a writing portfolio showcasing persuasive, evidence-based storytelling. Create high-value pieces like policy briefs, memos, op-eds, grant proposals, and personal statements through case studies, lectures, peer groups, and coaching. Use your portfolio to pitch, publish, demonstrate academic readiness for grad school, and apply for public policy or consulting roles.